Food isn’t just fuel. It’s love.

We were enlisted to build the foundation that Candice Perez-Ang can feed her community on.

Feed Your Tribe isn’t just a tagline, it is the core ethos that we built the entire brand around.

Black and white illustration of a musical score with a letter 'A' and a large black dot.

The biggest example of this is the icon.

The Cleaver icon was inspired by Candice’s family history in butchery. A proud heritage that fed and raised many generations, not just hers.

The shape of a cleaver also matches the silhouette of a flag. A symbol of her moving forward and claiming her own place in the world.

Feed the feed.

YouTube channel page titled "Feed Your Tribe" with a background image of dishes and food-related items, and a profile picture of Candice Perez-Ang with the channel name and subscriber count. A featured video titled "Family Meal" shows a table with various foods.
A Facebook page template with a header image showing a person grilling meat and vegetables on a barbecue, with the text 'FEED YOUR TRIBE' overlaid in yellow.
Instagram profile page of Candice Perez-Ang, who is from Manila, Philippines, with 371 posts, 14.4K followers, and 272 following. The profile has a colorful logo, and there are images of people eating, cooking, and food items at the bottom.

Social media is the primary way that people share what they eat and cook. Which is why it was important to create a digital ecosystem that can keep the voice clear across different platforms.

Even Facebook.

We even have merch concepts!

For the chef or the taste tester in your life.

Two Japanese-style chef's knives with wooden handles, one larger and one smaller, displayed against a black background.
Leather apron with adjustable neck strap and multiple pockets.
Red baseball cap and orange baseball cap with the embroidered yellow text "FEED YOUR TRIBE" on the front, positioned against a plain background.
A white T-shirt with green trim around the collar and sleeves, featuring the phrase "FEED YOUR TRIBE." printed on the front.

In collaboration with

The Tami Acena Group

Services

Brand Development and Curation

Art Direction

Logo Design

Merch